Replenish, Don’t Replace
As eco-conscious consumers become more aware of the impact their purchases have on the environment, brands in the personal care and household product industries are turning to refillable spouted pouches as a sustainable packaging solution. Refill spouted pouches are becoming an essential part of moving towards a circular economy, and they offer numerous benefits to both brands and consumers. In this blog post, we’ll explore why refill spouted pouches are becoming such a popular option for brands and how they can benefit your marketing strategy.
Spouted pouches are a natural choice for many brands because they offer an efficient way to package liquids, gels, and creams without compromising the product’s integrity or quality. They are designed with a variety of features that help keep the contents fresh and safe until they reach the customer, including airtight seals, tear-resistant material, and leak-proof design. They are also affordable and produce less product scrap waste than other forms of packaging.
The Rise of Eco-Conscious Consumers
As consumers become increasingly conscious about sustainability, there is a growing demand for products that are reusable or recyclable. Refillable spouted pouches offer a solution that helps reduce the number of containers going into landfills. With just one pouch, consumers can refill multiple bottles, making it a simple and efficient choice. These pouches also use up to 80% less plastic than comparable rigid plastic bottles, and can be made with post-consumer recycled (PCR) content, promoting circularity in the circular economy. Moreover, the lighter weight of refill spouted pouches leads to reduced fossil fuel usage and greenhouse gas emissions. According to the Flexible Packaging Association, one truckload of unfilled pouches is equivalent to up to 26 trucks of unfilled rigid bottles. Refill spouted pouches are also designed to withstand the rigors of transportation in eCommerce, reducing product waste and returns.
Marketing Strategy that Produces Results
Spouted pouches offer several benefits when it comes to marketing your products.
- Perfect for consumers on the hunt for an economical option, these large containers can be refilled into smaller ones to keep costs low and satisfaction high!
- Reduced waste since they are lightweight, use less plastic, and help lower greenhouse gas emission and fossil fuel consumption when compared to rigid packaging.
- Spouted pouches have a modern look that appeals to customers who prefer convenience over traditional packaging when it comes to shopping for household items or personal care products. This can help a brand attract a new customer base and differentiate themselves from competitors.
- Creates an engaging story to tell through social media, email marketing, and website content. Brands can use the sustainable aspects of spouted pouches as a selling point, which allows brands to build a strong brand identity and connect with consumers who value sustainability and transparency.
- Provides increased printable surface area to present attention-grabbing graphics that resonate with consumers.
- Provides shelf impact that differentiates your products from the rows of rigid packaging currently on shelves, giving you a competitive advantage.
Brands Leading the Way
Several leading brands are already embracing refillable spouted pouches, including Harry’s, Puracy, Kiehl’s, Ouai, and Oribe. Each has their own offering for refill spouted pouches which is helping them engage with their customers through a new packaging format, driving their focus on delivering sustainable, eco-friendly packaging, and is a channel to help energize sales through e-commerce.
As brands look for sustainable packaging solutions that appeal to eco-conscious consumers, refillable spouted pouches are becoming a popular option. They offer numerous benefits, including reduced plastic use, lower storage costs, and a modern look that appeals to customers.